Google Plus+

     Google. Without any doubt the #1 search engine on the world wide web. They're always on the move, discovering new technical innovations, implementing new concepts and ideas and - it looks like it anyways - always one step ahead of the competitors, like Bling, Yahoo and Facebook.

     When it comes to SEO (Search Engine Optimization) professionals they are the one internet search engine. Putting a customer on the first page of Google in a typical search for their customer is their goal, that's what it's all about. Money wise. There's a lot to be earned in that field of work, SEO professionals are constant busy improving their market value, in order to make more dollars. 

The page ranking of a site is determined by a very complex algorithm. "The Google Page Rank value relies on the uniquely democratic nature of the Internet by using its vast global link structure as a prime indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives. It also analyzes the page that casts the vote. Votes cast by pages that are themselves important or are favorably viewed as "established firms" in the Web community weigh more heavily and help to make other pages look established too." [Source: Rankforsales].

     Google now is introducing the Google+ community, thought up by the guru's to let the people communicate and share data using cross account data linking. Google Profiles, OpenID and the possibility to log in using Twitter, Orkut, and a lot of other communities. On top of that they introduced the Google +1 Button. Google is very careful to make the reader understand it's just a handy gadget, made to improve the browsing experience.

     It sounds all real handy for the internet users. Google +1 a site and people will understand that that is a site that can be trusted. That will generate more traffic for that website and thus more income for the site's owner. Recently Google has announced, that the community rating (Impressions of the Google +1 Button) will play a factor when determining a sites page-ranking. Still, that whole setup doesn't sound weird at all, because it'll help the people using the internet to visit trusted sites, helping them to pick the right ones for their information. It's a still fuzzy how the Google +1 Button will play a part - or even a big role - in determining the page rankings for internet sites.

But wait... I am missing a number in the equation. Let's think what this all implies.

Site A has absolutely no impressions from the Google +1 Button tool. So the site has a neutral attraction to future visitors.

Site B has 100,000 Google +1 Button impressions. That means for the general public, that the site can be trusted, because apparently lots of visitors choosed to visit that site and give it their OK. The site has a positive attitude towards the visitors.

Site C is well known for the fact it distributes illegal software and installing unwanted applications and Trojan horses on the visitor's computer. ONE visitor (probably the owner of that site) gave it a Google +1 Button impression. To the general public it looks like the site can be trusted because it has a positive attraction. +1 = +1.

     What we - as users / customers need is a Google -1 Button tool. In the case of site C in the example above, it would show a -99,999 attraction. Negative. Other social network sites, like Facebook suffer from the same problem. You can only LIKE a certain post, but never DISLIKE from the start. Calculations... Ain't it a funny thing?

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